![]() Be sure to also use key terms you want your brand associated with. Also pay attention to the industries you choose. It could color a customer’s first impression. The description shows up in search snippets. Pay particular attention to the description field. If you you want to use Crunchbase to build your brand - here are five pointers for an awesome profile: We tried to reach Crunchbase for more insights on their strategy and future direction. Those are just some of the key fields you can use with a free Crunchbase profile. So it’s a way to share social updates to anyone who sees your profile. When you verify/link your Twitter account, your company’s tweets automatically appear on your Crunchbase profile. If your employees have Crunchbase profiles, you can list them on the company profile. You can add links to any news articles about your company. If you participate in events as a speaker or sponsor, or hold your own events, you can list them. Once again, this is mainly for high growth startups seeking funding. If your company has no investors, skip this part. If you’ve raised investment money, you can add details about your funding rounds, VC or angel investors, and more. For small business owners, this helps with personal branding. Add information about yourself if you are the founder. For small businesses and startups, a Crunchbase profile is an easy way to build your brand. This establishes a public record of your company in a third party database, adding credibility to your business. You can add all the basic details such as industry, address, employee size and founding date. ![]() Get a free profile page for your business.Crunchbase is ideal for high growth startups, especially those looking for seed capital from angel investors, or equity funding from venture capital.Ĭrunchbase is also good for online businesses, media and advertising businesses, ecommerce business, or consulting or other business services. If, on the other hand, you run a technology business then Crunchbase could be a great fit. You’ll appear in front of more potential customers that way. For example, if you run a plumbing, handyman or salon business, I suggest you put your effort into a Google My Business listing instead. What’s more, it lends credibility to our company.īefore I go further, I should mention the kinds of companies that a Crunchbase profile is useful for.Ĭrunchbase is not, in my opinion, a good fit for purely local businesses or Main Street small businesses. We recently created a Crunchbase profile for Small Business Trends Media. One of the most credible ways, especially for tech companies, involves using Crunchbase to build your brand. ![]() If you are like me, you are always looking for ways to build your small business brand online.
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